What types of websites require a redesign?
Most people associate a website redesign with sites that have an outdated graphic style or sites that require constant revisions, such as e-commerce sites or portfolio based sites. Although this is true, there are other reasons that a site would qualify for a redesign. For example, many company websites were developed several years ago. Since then, there have been extreme changes/additions made to search engine technology, web browser compatibility, content management tools and so much more. These items, along with others, can radically alter your website's performance.
Why should I consider a redesign for my website?
It goes without saying that a well designed site can be one of the most lucrative tools for a growing business' success. A successful website is comprised of many different elements. These elements could have been appropriate at the time of the website design. However, with all the changes in technology, they may have become outdated. This can be a crucial issue, especially in regards to search engines and browser compatibility. A lack of compatibility with search engine requirements and web browsers can result in low search engine rankings and a poor viewing experience for your visitors.
What is "SOS"?
SOS stands for MSD's Site Optimization Service. This is a service that is offered by MSD to clients who want to check their website's performance. The SOS test will scan all aspects of your existing site and generate a performance report. This report informs our clients about any aspects that can be updated or revised, in order to result in a better site performance. For example, we can check your site for search engine optimization criteria. This test will allow us to tell you how your site is performing on the search engines and what can be done to improve it's performance.
When will I know that I am in need of a website redesign?
More often than not, most business' are not aware of the fact that their website is not performing well on search engines or within new browsers. Most business' do not allocate the time and/or money to periodically check their website's performance. This is where we can help. Our SOS program can inform you as to whether or not your website is in need of updating or a redesign.
